Across the four months supplied, Karrinyup generated steady opportunity volume, maintained meaningful phone demand, and kept Google Ads working as a repeatable source of high-intent traffic. The most obvious commercial opportunity is still conversion: turning more existing demand into confirmed appointments.
◆
295
Total opportunities from Feb to May
☎
344
Total calls logged from Feb to May
↗
1,560
Google Ads clicks across the period
$
A$14.68K
Google Ads spend across the period
⌕
4,440
Website visitors in the latest SEO snapshot
★
1.79K
GBP total views in the latest snapshot
Lead volume was strongest in March, then held at a meaningful level through May.
March produced the strongest lead month, with April and May holding close behind rather than falling away sharply, which points to sustained demand rather than a one-off spike.
Phone demand built back up sharply in May.
Call volume moved from 88 in February to 72 in March, 79 in April, then jumped to 105 in May. That makes May the clearest peak month for direct enquiry intent.
Google Ads stayed commercially relevant across all four months.
CTR remained between 17.92% and 20.99% across the period, which is a strong sign that the ads continued matching real search intent even as CPC moved up in April and May.
The clearest operational gap sits after the lead is created.
Enquiry generation is clearly active, but visible lead-stage movement remains limited, which makes conversion progress harder to measure after first contact.
These are the clearest business-facing outputs from the supplied period. The goal here is to show the bigger pattern before breaking it down into monthly sections.
82
March delivered the highest lead count, with February also strong at 74 and the following two months staying close behind at 70 and 69.
- February leads74
- March leads82
- April leads70
- May leads69
105
May became the strongest call month of the period, making the later part of the reporting window the clearest indicator of direct patient intent.
- February calls88
- March calls72
- April calls79
- May calls105
1,560
Google Ads remained active every month and delivered a consistent stream of clicks, with the highest click count arriving in March at 429.
- February clicks357
- March clicks429
- April clicks379
- May clicks395
Search Visibility
Latest SEO Snapshot
4.44K
The website traffic snapshot still shows strong organic discovery, while the Google Business Profile snapshot confirms a high volume of local views and direct actions.
- Organic visitors3.39K
- Direct / none459
- GBP website visits281
- GBP calls257
The creative items below are still pending approval. Each group shows 3 preview reels, with the remaining videos available inside the dropdown list.
Video Group 01
Dental Implants (re-edit)
Reels #1 to #14 are ready for review and approval.
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Dental implants creative preview
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Dental implants creative preview
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Dental implants creative preview
View the rest of the Dental Implants videos
Video Group 02
Branding / Educational / Wisdom Teeth Videos (re-edit)
Reels #1 to #9 are ready for review and approval.
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Branding and educational preview
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Branding and educational preview
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Branding and educational preview
View the rest of the Branding / Educational / Wisdom Teeth videos
Video Group 03
Branding Videos (new)
Reels #10 to #24 are ready for review and approval.
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Branding video preview
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The landing pages support two separate enquiry paths: a core general page for broader paid and branded search traffic, and a faster emergency page for urgent treatment demand.
Landing Page
Core Lead Capture
Built to convert local and branded search interest into direct enquiries and calls.
Landing Page
Core Lead Capture Page
This page supports general search demand and gives paid traffic a cleaner path to enquire, call, or book from Karrinyup-focused searches.
View landing page →
Emergency Page
Urgent Booking Path
Built for same-day and emergency intent, where fast reassurance and easy contact matter most.
Landing Page
Emergency Dentist Landing Page
This page is built for urgent intent and is especially relevant given the emergency and same-day searches visible in the call and lead data across the reporting period.
View landing page →
Lead volume remained active across all four months. Most recorded opportunities are still sitting at the New Lead stage, which points to a stronger need for follow-up visibility and clearer movement through the booking pipeline.
74
February opened the period with strong lead volume, driven primarily by Google Ads and a smaller layer of webchat and form activity.
- Google Ads sourced64
- Webchat leads8
- Website contact forms2
- Urgent / emergency-like notes16
82
March was the peak lead month of the four, with Google Ads remaining the dominant source and webchat volume also lifting.
- Google Ads sourced70
- Webchat leads11
- Website contact forms1
- Urgent / emergency-like notes13
70
April softened slightly from the March peak but still held a meaningful lead base, again led mostly by Google Ads opportunities.
- Google Ads sourced64
- Webchat leads6
- Website contact forms0
- Urgent / emergency-like notes13
69
May held lead volume close to April, although the source mix was less clearly attributed, with a notable share of enquiries grouped under unknown alongside Google Ads, webchat, and form leads.
- Google Ads sourced30
- Unknown source26
- Webchat leads8
- Website contact forms5
Phone enquiry volume stayed meaningful throughout the period, with the strongest lift arriving in May. The breakdown below highlights answer handling, missed-call pressure, paid-search contribution, and the share of first-time callers.
Call Overview
Answer Handling and Missed-Call Pressure by Month
Call handling stayed strong overall, with May delivering the highest phone volume and also the heaviest concentration of missed, voicemail, or failed call logs.
344 Calls Total
94
Highest answered-call month was May
10
Highest missed, voicemail, or failed count was May
2:47
Longest average call length was February
Strong opening month with the highest missed-call count of the period.
Attribution and caller mix
February missed-call details
- 18 Feb 2026 · 7:42 AM
Naomi ALLAN · +61451557991Missed · Unknown source · First-time - 16 Feb 2026 · 10:48 AM
Unknown · +61414420184Missed · Unknown source · First-time - 10 Feb 2026 · 8:13 AM
Erin Edwards · +61415141364Missed · Unknown source - 7 Feb 2026 · 3:59 PM
Unknown · +61418821855Missed · Google paid · Mobile - 6 Feb 2026 · 8:00 AM
McGovern · +61437317371Missed · Unknown source · First-time - 18 Feb 2026 · 9:31 AM
Mark Toogood · +61893416233Failed outbound follow-up
Lower volume month, but still a healthy answer rate with only 3 missed calls recorded.
Attribution and caller mix
March missed-call details
- 27 Mar 2026 · 4:59 PM
Katrina Esler · +61409455747Missed · Unknown source · First-time - 16 Mar 2026 · 11:47 AM
Unknown · +61400002046Missed · Unknown source · First-time - 7 Mar 2026 · 6:26 PM
Unknown · +61432149003Missed · Google paid · Mobile
A steadier recovery month with a modest missed-call load and strong answer handling.
Attribution and caller mix
April missed-call details
- 23 Apr 2026 · 10:03 AM
Elizabeth DRAKE · +61447004566Missed · Google paid · Mobile - 20 Apr 2026 · 3:30 PM
Stephanie Locke · +61472501209Missed · Unknown source - 20 Apr 2026 · 1:24 PM
Unknown · +61452453589Missed · Unknown source · First-time
The highest-volume call month, but also the month where repeated non-connected attempts became more visible.
Attribution and caller mix
May missed-call details
- 22 May 2026 · 11:44 AM
Michael BROMELL · +61438121161Missed · Unknown source - 19 May 2026 · 9:37 AM
Holly MIDDELBERG · +61435648581Missed · Unknown source - 18 May 2026 · 9:30 AM
Rachel Seewoosurrun · +61893416233Failed outbound follow-up - 14 May 2026 · 11:01 AM
John GULD · +61400097957Voicemail · Unknown source - 14 May 2026 · 10:24 AM
Gretchen KAU · +61428717555Missed · Google paid · Mobile - 14 May 2026 · 9:14 AM
Unknown Unknown · +61894462313Voicemail with repeated missed attempts - 8 May 2026 · 2:37 PM
Rebecca Lane · +61404660299Missed · Unknown source
Google Ads remained a consistent demand driver across the full period. Early-month performance was stronger on efficiency, while April and May reflected a more expensive search environment.
Insight: February established the strongest quality baseline of the four months. The combination of strong click response and lower cost suggests the campaigns were matching search intent cleanly, which usually indicates strong keyword relevance, healthier ad engagement, and less auction pressure than later in the period.
Insight: March was the strongest scale month and the clearest sign of active in-market demand. Click volume rose without a meaningful collapse in CTR or cost efficiency, which suggests the campaigns were not just spending more, but successfully converting higher search activity into qualified traffic.
Insight: April marked the clearest efficiency squeeze in the period. Spend remained high while click volume softened and CPC climbed sharply, which points to a more competitive auction environment or weaker ad response. In practical terms, demand was still present, but it became more expensive to win and less efficient to convert into traffic.
Insight: May improved on April by recovering click volume while holding spend flat and easing CPC slightly, which suggests delivery became more stable again. Even so, the softer CTR shows the account had not fully returned to the sharper response quality seen earlier in the period, so efficiency recovery was only partial rather than complete.
Search visibility remained a major source of discovery and action, with organic traffic leading website visits and the Google Business Profile continuing to generate strong local engagement.
SEO Snapshot
Website Traffic
Website Traffic Snapshot
Traffic Mix Overview
Organic search dominates the visitor split, while direct and paid traffic form the next layer of discoverability.
4.44K Visitors
4.44K
↓ 12.37% vs last 31 days
Organic3.39K
Direct / none459
CPC266
Referral73
Social22
Other tracked sources230
Other tracked sources5.18%
SEO Snapshot
Google Business Profile
Google Business Profile
Discovery and Action Snapshot
Search views are the dominant discovery source, while calls and website visits show the profile continues to influence real patient actions.
1.79K Total Views
Latest 30-Day Snapshot
1.79K
Total profile views
Action Scorecard
Website visitsTraffic pushed from profile to site
281
Strong
CallsProfile-driven phone actions
257
Strong
ConversationsMessages recorded in snapshot
0
Low
BookingsBookings recorded in snapshot
0
Low
Demand stayed active across all four months rather than relying on a single spike.
Leads never dropped below 69 and calls never dropped below 72, which means the clinic maintained a meaningful level of enquiry generation throughout the period.
Paid search remained the clearest repeatable commercial driver.
From February to May, Google Ads delivered 1,560 clicks with consistently strong CTR, and the call reports show a recurring block of inbound calls directly tagged to paid search.
The clearest growth opportunity is converting more existing demand into booked outcomes.
Demand generation is already active, so the strongest commercial upside sits in follow-up quality, stage progression, and clearer visibility from enquiry to confirmed appointment.
1
Tighten conversion handling around the demand already being created.
Focus: A stronger path from initial enquiry or inbound call through to confirmed booking.
Priority: Demand generation is already working, so the next gain sits in stronger follow-up visibility and better movement after first contact.
Expected outcome →More of the current opportunities and calls progress into confirmed appointments.
2
Protect the Google Ads consistency that carried the period.
Focus: Ongoing optimisation around the search themes that repeatedly appeared in both the click data and the call logs, especially branded, suburb, emergency, and same-day intent.
Priority: Google Ads remained the cleanest recurring source of high-intent activity and should continue to anchor reliable enquiry generation.
Expected outcome →Stable enquiry volume without needing a dramatic increase in media spend.
3
Improve reporting clarity from lead creation through to commercial outcome.
Focus: Clearer stage movement, booked outcomes, and follow-up ownership.
Priority: Stronger downstream visibility will make it easier to identify where the biggest conversion gains are being won or lost after the initial enquiry.
Expected outcome →A clearer line from marketing activity to business outcome in the next reporting cycle.